When life gives you lemons, use them to teach children entrepreneurial skills.
That’s the motto on June 13 when Okotoks will be taking part in Lemonade Day – an initiative across North America that teaches kids about running their own business by setting up a lemonade stand for a day.
The first time event is expected to host 200 stands throughout the community, and while residents will receive a sweet treat, organizer and town councillor Tanya Thorn said the day goes far beyond just turning lemons into lemonade.
“This is really about teaching kids how to make a plan, how to work that plan, and how working that plan helps them achieve a goal,” Thorn said.
Children who participate won’t just get a chance to make a profit at the end of the day, they’ll also receive a backpack and a book with 14 lessons about how to run their business.
“From the basics of creating and setting a goal, to how to purchase for their product, marketing and advertising, selecting a location and then working their business and achieving their goal is the ultimate outcome,” Thorn said.
One of the lessons in the book also teaches children about the value of giving back to the community.
“In Houston, Texas the first lemonade city in 2013, in one day they had just over $4.2 million in revenue generated from Lemonade Day, and of that, $1.3 million of it was donated back to local charity, so huge economic impact,” Thorn said.
As it’s the first time the event will be taking place in Okotoks, Thorn said the organizing committee is hopeful the community will show up to support all the town’s young entrepreneurs.
Registration for the event closed in April, but those looking for more information can visit Okotoks.lemonadeday.org.
Caption: As many as 200 lemonade stands will sprout up across Okotoks for the first annal Lemonade Day on June 13.