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Collector car auction drives into milestone

For four decades gear heads and automobile enthusiasts .

The 39th annual Okotoks Collector Car Auction rolls into town, May 23-25 in what is sure to be a treat for gear heads and car buffs.

Established in 1974, the longest running automotive event of its type in Canada, the auction is now owned and operated by Collector Car TV show host and producer Jeff Hill and his wife Astrid.

Jeff is continuing a family legacy with this event, which routinely brings 2000 to 3000 car buffs to town. Jeff’s uncle and aunt, Grant and Sue Hill formerly ran the auction. Like them Jeff brings to the auction a long-standing love and knowledge of cars.

“There will a brief description of the car and what makes them so special,” Jeff said. “There is a reason auctioneers talk so fast, it’s a quick process. So people having a real good look at them before hand is an important part of the process.”

Jeff said the auctioneers are top of the line to ensure the show is well run and with the integrity for which the Hills have operated the show for four decades.

Many of the vehicles will have “reserved bids” on the vehicles — meaning if the vehicle doesn’t reach a pre-determined price it isn’t sold.

“It’s kind of a security net for the seller,” Jeff said. “Maybe the people who were interested in the vehicle weren’t there, or for some reason the price wasn’t met. If that happens, the car rolls through and there is no sale.”

Hill said he the reserve bids at the auction are realistic and will likely be reached.

A preview showing of the impressive vehicles up for sale goes Friday night (May 24) from 6 p.m. to 9 p.m. Car enthusiasts can also check them out Saturday morning with doors opening at 9 a.m. The auction itself begins at 10 a.m.

Visit or call (403) 938-4139 for more information on this year’s event.

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